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Cover Letter Example Woolworths

Kate Southam, Editor of careerone.com.au.

A cover letter should demonstrate to the reader that you have read the job ad carefully and that you are truly interested in that particular job. Many hiring managers will not even look at a resume that does not come with a cover letter.

The cover letter should:

  • Be to the point. Should clearly link your experience to the role being advertised.
  • Be no more than three to four paragraphs long.
  • Be positive and upbeat. Make the hiring manager interested in reading your resume.
The cover letter should NOT:
  • Be a summary or repeat of your resume.
  • Be a uniform letter you send with all job applications.
Here are some examples:


Dear Madam/Sir,

I read with interest your advertisement seeking an advertising sales professional, as I believe I possess the attributes necessary to make the role a success.
As you will see from my resume, I have a proven track record in advertising sales as well as selling to all levels of management in the tourist/hospitality/travel sector in 14 different countries including Australia.

Adept at leading a team or working as part of a team, I am also an enthusiastic self-starter able to work from home. I have initiative and loads of drive. My personal motto is: "Never give up". Technical skills include telephone and face-to-face selling, Word, Outlook and Excel software proficiency and strong communication skills.

I hope to have an opportunity to meet with you to discuss how I could contribute to your team.

Yours sincerely,

Your name

Mr John Smith,
Operations Manager,
XYZ Car Dealership,
MacGregor,
Queensland 4109.


Dear Mr Smith,

I am writing in response to your advertisement seeking a customer services manager to run XYZ Car Dealership's service centre.

As you will see from my enclosed/accompanying résumé, my skills and experience are a good match for the position you are now trying to fill.

Of particular relevance is my five years experience working in a similar role and the award I received for excellence in customer service.

I'm aware of the high value XYZ Car Dealership places on service and believe I share the same philosophy on customer care.

I look forward to having an opportunity to meet with you to discuss how I could contribute to your team.

Yours sincerely,

Bill Brown

Mr John Smith,
Operations Manager,
XYZ Car Dealership,
MacGregor,
Queensland 4109.


Dear Mr Smith,

I am writing in response to your advertisement seeking a customer manager to run XYZ Car Dealership's service centre.

As you will see from my enclosed/accompanying résumé, my skills and experience are a good match for the position you are now trying to fill.

I look forward to having an opportunity to meet with you to further discuss how I can contribute to your team.

Yours sincerely,

Bill Brown


If you’re one of those people who are quick to get your resume across without sending a cover letter, think again! Not only do most employers expect one, you’d be surprised how a well-written cover letter can boost your chances of landing an interview. Ready to learn more? We’ve got the low-down on cover letters for you.

What is a cover letter?

A cover letter is usually no more than a one-page letter or short email that precedes a resume, and is the first point of contact with a prospective employer. Just as in real life, it would be poor form to launch into the details of your life experience when meeting someone for the first time, a cover letter lets you politely introduce yourself and summarise who you are and where you’ve come from.

A cover letter is usually no more than a one-page letter or short email that precedes a resume, and is the first point of contact with a prospective employer.

What differentiates your cover letter from your resume?

A cover letter and resume are usually designed to complement each other. While a resume should include detailed information about your educational background and work experience in around two pages, a cover letter is usually shorter and sharper, and expresses your interest in the job you’re applying for.

While resumes are best formatted with headers and bullet points, and are often devoid of tenses, a cover letter is written in first person (e.g. “I have 5 years of experience working in an administrative role”) and is addressed to the person who is responsible for processing potential candidates for the position.

How to write covering letters:

  • Start with a brief introduction about yourself and state the purpose for writing. Make sure you mention the job you’re applying for and your interest in it.
  • Give a snapshot of relevant skills, qualifications and experience that relate to the job description – basically, a few lines summarising the content of your resume.
  • If you’ve claimed you have a particular skill, give real life examples. This is often required in more detail if there’s a request to meet selection criteria.
  • Mention that your resume is attached, and then finish with a call-to-action, such as requesting an interview or asking to meet, before signing off cordially.

How to make your cover letter stand out from the crowd

A cover letter should be engaging and make the reader so interested, they can’t wait to get to your resume to read more. It should show the employer that you have the skills to do the job, so always target your letter to the specific role you’re applying for.

Some quick tips when writing your cover letters:

  • Use clear direct language, avoiding overly long sentences or fancy words. 
  • Tailor the letter to the job and company, and make it clear that it hasn’t been recycled.
  • Instead of writing ‘Dear Sir / Madam’, phone the company and find out who is the correct person to address it to.
  • Use good spelling and grammar. Poor English could make or break your chance at a read of your resume!
  • Keep it under 250 words and make sure it fits onto one page. 

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